If you wanted the ultimate weekend pairing, you found if in February as Jack Daniel’s and the NBA All-Star Weekend took over Los Angeles and neither one disappointed. Jack Daniel’s celebrated their second year as an Official Partner of the NBA by hosting a two-night extravaganza at Jack’s Daniel’s House No. 7 as well as celebrating the spirit of Lynchburg, Tennessee at the Lynchburg General Store throughout All Star weekend.
Jack Daniel’s House No. 7
- Jack Daniel’s House No. 7, a two-night extravaganza, featured live music, cocktails, games, basketball tricksters, a charcoal mellowing station and more! At the event, NBA Legends Muggsy Bogues and Robert Horry helped to announce the Jack Daniel’s NBA Legends Camp. This once-in-a-lifetime experience gives NBA fans a chance to win a trip to Lynchburg, TN (home of Jack Daniel’s) and the opportunity to spend time with these two NBA Legends, on and off the court this summer. To enter, fans simply need to visit www.jackdaniels.com/nba and share who their personal NBA Legends dream team would be. The two winners will each get to select four of their friends to bring with them this summer.
Guests who were invited to the speakeasy at Jack Daniel’s House No. 7 were treated to some unique as well as classic cocktails featuring Jack Daniels that were curated by Jack Daniels National Brand Ambassador ET. Cocktails featured the classic Old Fashioned as well as well as a vegan sour that ET somehow created the flavor and texture of an egg white, only without the egg.
“All-star weekend is all about the fans and the NBA does an excellent job of giving that great experience to the fans. The partnerships that they engage in such as Jack Daniel’s makes it that much more special. It’s more than just the game itself, it is the ambiance,” NBA legend Muggsy Bogues said. “This is one of the best places to host, Los Angeles is a cornerstone of the NBA.”
“It wasn’t something I was searching for, it was just something that came my way and they asked if I would do it and I said yes, It was out of my element, but it was challenging and it was fun to do, I’m glad i did it, it broadens your horizons,” Muggsy commented on how he got into acting.
Jack Daniel’s Lynchburg General Store
- The Lynchburg General Store was open to the public from Friday, February 16 through Sunday, February 18 showcasing the different facets of the town that Jack Daniel’s proudly calls home. The store included Miss Mary Bobo’s Bakery, the Jack Daniel’s Barbershop, charcoal mellowing station, live folk band and much more. In addition, fans who visited the store Saturday and Sunday got a chance to win a pair of limited-edition custom Jack Daniel’s Tennessee Honey Air Force 1’s created by The Shoe Surgeon. In total, 14 pairs were given away across both days.
Jack Daniel’s “Blame It On The Game VIP Party” Hosted by Jamie Foxx
- On Saturday night, Jamie Foxx celebrated NBA All-Star weekend in Los Angeles with Jack Daniel’s. The actor hosted guests at the “Blame It On The Game VIP Party” where attendees rubbed elbows with Jamie and friends, including Guy Fieri, shot hoops on a mini court, posed for music video themed “Thriller” gifs and of course enjoyed plenty of Jack Daniel’s whiskey. The party was the culmination of a Jack Daniel’s takeover of All-Star weekend.